Body Solutions Laser & Skin desired an updated identity to highlight new additions to their core offerings. Additionally, the multi-location growth the company anticipates motivated this family-owned business to establish a consistent look and feel throughout their marketing materials.
Time for elegance to meet affordability.
First, we selected a warm, inviting palette to set clients at ease in what could otherwise project a clinical MedSpa environment. Then we combined the nostalgic glamour of a 1940’s pinup girl with Zapfino’s curvaceous appeal. The resulting logo is flirtatiously functional, provocative and memorable.
Each core marketing piece is template-based for ease of maintenance and maximum versatility. With the integration of Adobe InDesign and InCopy, Body Solutions is free to maintain design files—i.e. create business cards for new employees, change pricing on services, etc.—without design experience and without incurring additional third-party design costs. We’ve given them the keys to control costs without sacrificing the quality of their corporate image.
Over the years, we’ve had the pleasure of watching Body Solutions aggressively grow into a company that values corporate branding and marketing. When company leaders engage with design and marketing professionals in open dialogue and sensitive planning, amazing things happen. We’re proud to have faciliated Body Solutions in claiming the polished style, agility and responsiveness that sets them apart from their competition.